HVAC Marketing That Fills Your Schedule
Generate more qualified leads for your heating, cooling, and refrigeration business with proven digital marketing strategies
Why HVAC Marketing Is Different
Unique challenges require specialized digital marketing strategies
Seasonal Demand Fluctuations
HVAC demand spikes in summer and winter. Your marketing must ramp up before peak seasons and maintain presence during slower months. We adjust campaigns based on seasonal patterns, ensuring maximum ROI when customers need you most.
Emergency vs Planned Services
Some customers need AC repair NOW. Others research HVAC replacement for months. Your marketing must capture both emergency service calls and educate long-term prospects about maintenance plans and system upgrades.
Local Service Area Focus
HVAC is hyperlocal. Customers search "HVAC repair near me" or "AC installation in [city]". Local SEO, Google Business Profile optimization, and location-specific landing pages drive the majority of qualified leads.
High Competition & Ad Costs
HVAC keywords like "AC repair" cost $15-50+ per click in Google Ads. Competition is fierce. Effective HVAC marketing combines paid advertising with strong SEO to reduce cost per acquisition while maintaining lead volume.
The Solution: ThinkMents specializes in hvac digital marketing. We understand the unique challenges of your industry and build strategies specifically designed to help hvac businesses grow. Our proven approach delivers measurable results.
HVAC Marketing Services
Comprehensive digital marketing designed specifically for hvac businesses
HVAC SEO
Rank #1 for high-intent keywords like "AC repair [city]", "HVAC installation near me", and "emergency furnace repair".
- Local SEO optimization for your service area cities
- Google Business Profile management (Map Pack rankings)
- Service-specific landing pages (AC repair, furnace installation, etc.)
- Review generation and reputation management
- Content marketing (seasonal tips, maintenance guides)
HVAC Google Ads & PPC
Get immediate visibility for emergency and seasonal services. We manage HVAC PPC campaigns that generate 3-5x return on ad spend.
- Emergency service campaigns (AC/furnace repair)
- Seasonal campaigns (AC in summer, heating in winter)
- Local Service Ads (Google Screened & Guaranteed)
- Remarketing to previous website visitors
- Call tracking and conversion optimization
HVAC Social Media Marketing
Build brand awareness and stay top-of-mind for when customers need HVAC services.
- Facebook & Instagram ads targeting homeowners in your area
- Seasonal content (tune-up reminders, energy-saving tips)
- Before/after installations and customer testimonials
- Promotion of maintenance plans and special offers
HVAC Lead Generation
Our strategies are designed to generate qualified leads that convert into booked service calls.
- Click-to-call optimization for mobile searchers
- Online booking and estimate request forms
- Live chat and chatbot lead capture
- Email marketing for maintenance reminders and seasonal promotions
HVAC Marketing Case Study
Real results from a hvac client
Increase in Organic Traffic
More Service Call Requests
Return on Ad Spend
The Challenge: A growing HVAC company in the Dallas-Fort Worth area was struggling to compete with established competitors. Their website generated minimal traffic, and Google Ads costs were eating into margins without delivering consistent leads.
Our Strategy: We implemented a comprehensive HVAC marketing strategy combining local SEO, Google Business Profile optimization, seasonal PPC campaigns, and conversion rate optimization.
The Results: Within 12 months, organic traffic increased 257%, service call requests increased 83%, and Google Ads ROAS improved from 1.8x to 4.2x. The company added 3 new trucks and hired 5 additional technicians to handle increased demand.
Ready to Grow Your HVAC Business?
Get a free hvac marketing audit and discover how to generate more qualified leads for your business.