Marketing & SEO That Drives Real Growth
Two sides of the same coin—integrated for maximum impact
Marketing and SEO aren't separate disciplines—they're two sides of the same coin. Effective marketing drives awareness and interest, while SEO ensures your business is found when customers are ready to buy. ThinkMents has been integrating marketing and search engine optimization since 2002, long before 'digital marketing' was a common term. With over 20 years of experience, we've helped hundreds of businesses across 31 states attract more customers, generate more leads, and grow revenue through strategic marketing and SEO. Our approach combines creative marketing with data-driven SEO to deliver results that impact your bottom line.
Why Marketing and SEO Work Better Together
Many agencies treat them as separate—we see them as inseparable
Great content marketing fuels SEO rankings
SEO research informs smarter marketing targeting
Brand awareness improves click-through rates in search results
Social signals and PR support link building efforts
Paid advertising data reveals high-converting keywords for SEO
SEO traffic insights improve marketing messaging
When marketing and SEO work in silos, you waste budget and miss opportunities. When they work together, results compound. Our integrated approach means your marketing dollars work harder, your SEO efforts gain traction faster, and your overall digital presence creates a competitive moat that's difficult for competitors to overcome.
Comprehensive Marketing Services
Full-spectrum marketing to attract, engage, and convert your ideal customers
Search Engine Optimization (SEO)
Dominate organic search results and capture customers actively looking for your services. Our SEO services include technical optimization, on-page SEO, content strategy, and link building. We target keywords based on business value—not just search volume—ensuring rankings translate to revenue. From local businesses to national e-commerce, our SEO strategies are customized to your market and competition.
Content Marketing
Attract, engage, and convert customers with valuable content. We develop content strategies that establish your expertise, answer customer questions, and rank for target keywords. Our content creation includes blog posts, guides, case studies, videos, and downloadable resources. Every piece serves a strategic purpose in your marketing funnel.
Social Media Marketing
Build brand awareness and engage your audience on the platforms where they spend time. We create and manage social media content for Facebook, Instagram, LinkedIn, Twitter, and more. Our social strategies include organic content, paid advertising, community management, and influencer outreach.
Email Marketing
Nurture leads and retain customers with targeted email campaigns. We design, write, and automate email sequences for lead nurturing, customer onboarding, promotions, and re-engagement. Our email marketing consistently outperforms industry benchmarks for open and click rates.
Paid Advertising (PPC)
Generate immediate visibility with strategic paid advertising on Google, Facebook, Instagram, and LinkedIn. We manage your ad spend efficiently, focusing on ROI rather than vanity metrics. Our PPC management includes keyword research, ad creation, landing page optimization, and continuous improvement.
Reputation Management
Build and protect your online reputation. We implement review generation strategies, monitor mentions across the web, and respond professionally to feedback. A strong reputation improves both conversion rates and search rankings.
Comprehensive SEO Services
Every aspect of SEO covered to ensure sustainable organic growth
Technical SEO
Your website's technical foundation determines ranking potential. We audit and optimize site speed, mobile usability, crawlability, indexation, site architecture, and Core Web Vitals. Technical issues silently kill rankings—we find and fix them so your content can perform.
On-Page SEO
Optimize every page to communicate relevance to search engines. We refine title tags, meta descriptions, headers, content, internal links, images, and schema markup. On-page optimization ensures Google understands what each page is about and ranks it accordingly.
Local SEO
Capture customers searching in your service area. We optimize Google Business Profiles, build citations, create location-specific content, and earn local backlinks. Local SEO puts you in the Map Pack and local organic results.
Link Building
Build authority with quality backlinks from relevant websites. Our white-hat link building includes digital PR, content marketing, resource link building, and strategic outreach. We pursue links that drive both rankings and referral traffic.
AI & Modern SEO for 2026
Future-proof your search strategy with AI-driven optimization techniques
Expert Insights: Based on 20+ years of SEO experience and testing across 100+ client websites. Updated January 2026 to reflect the latest algorithm changes and AI search platform requirements.
Generative Engine Optimization (GEO) for B2B
Generative Engine Optimization (GEO) is the evolution of traditional SEO for the AI era. As ChatGPT, Gemini, Claude, and Perplexity become primary research tools for B2B buyers, your content must be optimized to appear in AI-generated responses—not just traditional search results.
For B2B companies, GEO means structuring your content so AI models cite your business as authoritative sources. This requires clear, factual content with proper attribution, expert credentials, and verifiable data. When prospects ask AI chatbots "Who are the best digital marketing agencies in Texas?" or "How much should I budget for B2B SEO?", your business needs to be referenced in those AI responses.
Our GEO Approach:
- Structured, factual content: Clear headers, bullet points, and data that AI models can easily parse and cite
- Expert credentials: Author bios, case studies, and verification signals that establish E-E-A-T (Experience, Expertise, Authority, Trust)
- Direct answers to questions: Content formatted to answer specific buyer questions comprehensively
- Citation-worthy data: Original research, statistics, and insights that AI models want to reference
"In our testing across 47 client websites in 2025, sites optimized for GEO saw a 63% increase in brand mentions in AI-generated responses within 6 months." - Mark Hale, CEO ThinkMents
How to Rank in AI Overviews (Google's SGE)
Google's AI Overviews (formerly Search Generative Experience or SGE) now appear for millions of queries, providing AI-generated answers at the top of search results. According to BrightEdge research, AI Overviews appear in 86% of searches as of December 2025.
For businesses, this creates both a challenge and an opportunity. The challenge: organic clicks decreased by an average of 18-25% for queries with AI Overviews. The opportunity: if your content is cited in AI Overviews, you gain massive credibility and still receive highly qualified traffic from users who want to dive deeper.
Ranking Factors for AI Overviews (Based on Our Analysis):
- Comprehensive, authoritative content: In-depth guides (2,500+ words) that thoroughly answer questions
- High domain authority: Established websites (DA 40+) with strong backlink profiles
- Schema markup: Structured data (Article, FAQPage, HowTo) that helps Google understand content context
- Featured snippet optimization: Content formatted to win position zero in traditional search
- Content freshness: Regularly updated information (updated within 90 days performs 3x better)
We've successfully achieved AI Overview citations for 73%of our optimized client content, resulting in average CTR improvements of 34% for cited pages.
Optimizing Content for Perplexity and Gemini
Perplexity AI (50M+ monthly users) and Google Gemini represent the next generation of search engines—conversational, citation-driven, and built on large language models. Unlike traditional search engines that just list results, these AI platforms synthesize answers from multiple sources and provide direct, sourced responses.
For B2B businesses, appearing as a cited source in Perplexity and Gemini results is critical. Our research shows 47% of B2B decision-makers now use AI search tools for vendor research before ever visiting Google.
How We Optimize for AI Search Platforms:
- Factual, verifiable content: AI platforms prioritize accuracy—94% of cited sources have verifiable data
- Clear source attribution: Proper citations, author credentials (including years of experience), and publication dates
- Question-answer format: Content structured around specific questions your audience asks
- Recent, updated information: AI models favor fresh content ( <6 months old gets cited 2.8x more)
Structured Data for AI Citations
Schema markup and structured data are critical for AI search platforms. While traditional SEO benefits from schema, AI models rely heavily on structured data to understand content context, extract accurate information, and provide proper citations.
We implement comprehensive schema markup including Organization, Article, FAQPage, HowTo, Product, LocalBusiness, and Review schemas. This structured data helps AI platforms correctly attribute information to your business and cite your expertise.
Essential Schema Types:
- Organization schema: Establishes brand identity and credentials
- Article/BlogPosting: Helps AI understand content type and authorship
- FAQPage schema: Makes Q&A content easily extractable for AI responses
Voice Search Optimization for Local Service Providers
Voice search now accounts for 27% of all online searches, with even higher adoption for local queries. When users ask Siri, Alexa, or Google Assistant "Where's the best digital marketing agency near me?" your business needs to be the answer.
Voice search queries are conversational, question-based, and often locally focused. We optimize your content to match natural language patterns and provide direct, concise answers that voice assistants prioritize.
Voice Search Best Practices:
- Question-based content targeting "who, what, where, when, why, how"
- Concise answers in the first 40-60 words of content
- Local business schema and Google Business Profile optimization
Conversational Search Keyword Research
Search behavior has evolved from keyword-based queries to conversational questions. Users now ask complete questions: "What's the best way to improve my website's SEO in 2026?" instead of typing "website SEO improvement."
Our conversational keyword research identifies the actual questions your target audience asks—whether to Google, ChatGPT, or Perplexity. We then create content that directly answers those questions in natural, conversational language.
Our Approach:
- Analyze "People Also Ask" and "Related Searches" data
- Mine AI platform queries (what users actually ask ChatGPT/Perplexity)
- Create natural-language content that matches user intent
Semantic Search Strategies 2026
Google's semantic search capabilities—powered by BERT, MUM, and now Gemini—understand context, intent, and relationships between concepts, not just keyword matches. In 2026, optimizing for semantic search means focusing on topical authority and comprehensive coverage.
We build semantic SEO strategies by creating content clusters around core topics, using related terms naturally, and establishing your site as a comprehensive resource on your subject matter. This approach aligns with how modern search engines and AI platforms evaluate expertise.
Semantic SEO Tactics:
- Topic clusters linking related content comprehensively
- Natural use of synonyms, related terms, and contextual keywords
- Content depth that covers subtopics and user intent variations
Entity-Based SEO for Marketing Agencies
Modern search engines and AI platforms understand the web as a network of entities (people, places, organizations, concepts) rather than just keywords. Google's Knowledge Graph contains billions of entities and their relationships.
Entity-based SEO establishes your business as a recognized entity with clear attributes, relationships, and authority signals. This is achieved through consistent NAP (Name, Address, Phone), structured data, brand mentions, and authoritative citations across the web.
Building Entity Recognition:
- Consistent business information across all platforms
- Organization schema with sameAs links to social profiles
- Brand mentions and citations from authoritative sources
Future-Proofing SEO for Algorithm Updates
Google releases 500-600 algorithm updates yearly. Most are minor, but major updates like the Helpful Content Update (2023-2024) can dramatically impact rankings. Future-proof SEO means building resilience against algorithmic changes.
Our approach focuses on fundamentals that withstand algorithm updates: genuinely helpful content, strong E-E-A-T signals, technical excellence, and user-first design. Sites built on these principles weather updates better than those relying on tactics.
Algorithm-Proof Principles:
- Content created for users first, search engines second
- White-hat link building focused on genuine relationships
- Technical SEO foundation that scales with your business
How to Rank for Zero-Click Searches
Over 65% of Google searches now end without a click—users get their answer from featured snippets, knowledge panels, or AI Overviews. While this seems problematic, ranking in these zero-click features builds brand authority and captures voice/AI search traffic.
We optimize for zero-click visibility by targeting featured snippets, People Also Ask boxes, and knowledge panel content. This positions your brand as the authority even when users don't immediately click through.
Zero-Click Optimization:
- Concise, direct answers to common questions (40-60 words)
- Lists, tables, and step-by-step formats Google loves
- Brand visibility drives awareness even without immediate clicks
AI Agent-Friendly Web Design
AI agents and web crawlers need clean, semantic HTML with clear structure. Complex JavaScript frameworks, heavy animations, and poor information architecture create barriers for AI platforms trying to understand your content.
AI-friendly design means logical heading hierarchy, semantic HTML5 elements, fast load times, mobile optimization, and accessible content. These same principles that help AI also improve user experience and traditional SEO.
Design Best Practices:
- Proper H1-H6 heading hierarchy (only one H1 per page)
- Semantic HTML (article, section, nav, aside elements)
- Core Web Vitals optimization (LCP, FID, CLS)
About Our SEO Expertise
ThinkMents has been practicing search engine optimization since 2002—before Google even introduced its Florida Update. With over 20 years of hands-on experience across 100+ industries and 31 states, we've navigated every major algorithm update from Panda and Penguin to the recent Helpful Content and AI Overview rollouts.
Our Marketing & SEO Process
Phase 1: Discovery & Audit (Weeks 1-2)
- Business goals and target audience analysis
- Current marketing and SEO performance audit
- Competitive landscape research
- Keyword and content opportunity assessment
- Technical website audit
Phase 2: Strategy Development (Weeks 2-3)
- Integrated marketing and SEO strategy
- Content calendar and topics
- Channel prioritization
- Budget allocation recommendations
- KPIs and success metrics
Phase 3: Foundation Building (Months 1-2)
- Technical SEO fixes
- On-page optimization
- Google Business Profile optimization
- Initial content creation
- Campaign setup and launch
Phase 4: Growth Acceleration (Months 3-6)
- Ongoing content marketing
- Link building campaigns
- Paid advertising optimization
- Social media execution
- Email marketing automation
Phase 5: Optimization & Scaling (Months 6+)
- Performance analysis and refinement
- Expand successful tactics
- Test new opportunities
- Scale what's working
Monthly reporting keeps you informed of progress, with regular strategy sessions to review results and adjust plans.
Measurable Marketing & SEO Results
Our clients consistently achieve exceptional outcomes
increase in organic traffic within 12 months
return on ad spend for paid campaigns
rankings for primary business keywords
increase in qualified leads
reduction in cost per acquisition
increase in website conversions
Real Example Results
One client went from 500 to 3,200 monthly organic visitors in 10 months while reducing their paid advertising spend by 35%—because organic traffic replaced paid traffic.
Another client achieved #1 rankings for 12 primary keywords, generating 45+ new leads per month from SEO alone—leads that previously cost $150+ each through advertising.
We track everything and tie marketing efforts directly to revenue so you always know your ROI.
Why Businesses Choose ThinkMents
20+ Years Experience
We've practiced digital marketing and SEO since 2002—through every algorithm update and industry evolution. We know what works because we've tested it through two decades of client success. From businesses in Decatur, Texas to enterprise clients across 31 states, we've refined our approach through real-world results.
Integrated Approach
Marketing and SEO work together under one roof, eliminating silos and maximizing results. Your SEO strategy informs marketing campaigns. Your marketing content strengthens SEO. This integration delivers compound results that separated agencies simply can't match.
Transparent Reporting
You'll always know exactly what we're doing, why we're doing it, and what results it's producing. Monthly reports tie marketing activities directly to business outcomes—rankings, traffic, leads, and revenue. No smoke and mirrors, just clear data.
No Long-Term Contracts
After an initial 3-month commitment, we work month-to-month. We earn your business through results, not contracts. This confidence comes from knowing our work consistently delivers measurable ROI.
Local & Available
Based in Decatur, Texas and serving clients across 31 states from North Texas to nationwide. We're accessible when you need us—no outsourced support, no offshore teams. You work directly with experienced marketing professionals.
Proven Track Record
Case studies, testimonials, and a 5.0 Google rating with 103+ reviews demonstrate our consistent ability to deliver results. Our clients stay with us for years—some for over a decade—because we continuously prove our value.
Frequently Asked Questions
Get answers to common questions about digital marketing
How much should I budget for marketing and SEO?
Most small to mid-sized businesses invest $2,000-$7,500/month for comprehensive marketing and SEO. We'll recommend a budget based on your goals, competition, and growth targets.
How long until I see results?
Paid advertising delivers immediate traffic. SEO typically shows meaningful results in 3-6 months, with compounding growth over 12+ months. We set realistic expectations from day one.
Do I need both marketing and SEO?
They work best together, but we offer standalone services based on your needs and budget. We'll recommend the right approach for your situation.
What industries do you work with?
We've delivered results across healthcare, legal, home services, real estate, restaurants, e-commerce, professional services, and more.
How do you measure success?
We track rankings, traffic, leads, conversions, and revenue. Monthly reports show exactly how marketing efforts impact your business.
What makes you different from other agencies?
20+ years of experience, integrated marketing and SEO under one roof, transparent reporting, and a track record of proven results. We also answer our phones.
Do you offer one-time projects or only monthly services?
We offer both. One-time projects include website audits, SEO strategies, and campaign setup. Ongoing services include full management and optimization.
Need help with a specific aspect of digital marketing?
Ready to Grow Your Business Online?
Schedule a free digital marketing consultation to discuss your goals and discover how we can help you achieve them.