Recruitment Marketing That Attracts Top Talent
Build your employer brand and reach passive candidates before they start looking
Finding and attracting top talent is one of the biggest challenges businesses face today. Recruitment marketing applies the same strategies that attract customers to attract candidates—building your employer brand, reaching passive job seekers, and creating compelling reasons for talented people to choose your company. ThinkMents has been helping businesses with recruitment marketing since 2002, understanding that great employees are the foundation of great companies. With over 20 years of experience in digital marketing across 31 states, we bring proven strategies to help you build a talent pipeline that supports your growth.
The Talent Acquisition Challenge
Traditional hiring methods aren't enough in today's competitive job market
of candidates are passive job seekers who aren't actively looking
of job seekers research company reputation before applying
more qualified applicants with strong employer brands
would reject an offer from a company with a bad reputation
of first-year salary is the average cost of a bad hire
increase in time-to-fill over the past decade
Posting jobs and waiting for applications doesn't reach the best candidates—they're already employed and not browsing job boards. Recruitment marketing reaches passive candidates by building awareness, interest, and desire before positions even open.
Your employer brand is how potential employees perceive your company as a place to work. A strong employer brand attracts better candidates, reduces recruiting costs, and improves retention. Every touchpoint matters—your website, social media, reviews on Glassdoor and Indeed, and how current employees talk about working for you.
Comprehensive Recruitment Services
Employer Brand Development
Define and communicate what makes your company a great place to work. We develop employer value propositions that resonate with your ideal candidates—articulating culture, benefits, growth opportunities, and what sets you apart. Your employer brand is then consistently communicated across your careers page, job postings, social media, and all recruitment touchpoints.
Careers Page Optimization
Transform your careers page from a job listing into a recruitment tool. We create compelling careers pages that showcase your culture, introduce your team, highlight benefits, and make applying easy. Optimized careers pages rank in search results for job-related keywords, attracting candidates actively searching for opportunities in your industry and location.
Job Posting Optimization
Write job postings that attract qualified candidates and rank in job search results. We optimize titles, descriptions, and requirements for both human readers and search algorithms. Our job postings clearly communicate opportunities while filtering for candidates who are genuinely good fits.
Social Media Recruiting
Reach candidates where they spend time—on social media. We develop recruitment-focused social content showcasing your culture, team, and opportunities. Targeted advertising reaches passive candidates based on skills, experience, industry, and location. LinkedIn strategies connect with professionals in your target talent pool.
Employee Advocacy Programs
Turn your employees into recruitment ambassadors. We help you develop employee advocacy programs that encourage team members to share opportunities and company content with their networks. Employee referrals typically result in faster hires, better cultural fit, and longer retention.
Reputation Management for Employers
Build and protect your employer reputation on review sites. We help you encourage reviews from current employees on Glassdoor, Indeed, and other platforms. We develop response strategies for negative reviews and address legitimate concerns that could hurt recruiting efforts.
How We Build Your Recruitment Marketing Strategy
Discovery & Assessment
- Understand your hiring needs and challenges
- Audit current employer brand presence
- Analyze competitor employer positioning
- Review current recruitment metrics
Strategy Development
- Define employer value proposition
- Identify target candidate personas
- Select priority channels and tactics
- Create content and campaign plans
Implementation
- Optimize careers page and job postings
- Create recruitment content
- Launch social media recruiting campaigns
- Set up tracking and attribution
Ongoing Optimization
- Monitor application quality and volume
- Refine targeting and messaging
- Generate employer reviews
- Adjust strategy based on hiring results
We measure recruitment marketing by quality of applicants and time-to-fill, not just application volume.
Recruitment Marketing For Every Hiring Need
High-Volume Hiring
Businesses hiring multiple positions benefit from scalable recruitment marketing that builds ongoing candidate pipelines.
Specialized Roles
Hard-to-fill technical or specialized positions require targeted outreach to passive candidates with specific skills.
Competitive Markets
Companies in tight labor markets need strong employer brands to win candidates considering multiple offers.
Growth-Stage Companies
Rapidly growing businesses need recruitment infrastructure that scales with their hiring needs.
Employer Brand Repair
Organizations with reputation challenges need strategic efforts to rebuild their employer image.
Content That Attracts Talent
We create recruitment-focused content including:
This content builds your employer brand across your website, social media, email, and advertising—creating multiple touchpoints that influence candidate perception.
Frequently Asked Questions
How is recruitment marketing different from traditional recruiting?
Traditional recruiting is reactive—posting jobs and waiting for applications. Recruitment marketing is proactive—building awareness and interest before positions open so you have a pipeline of interested candidates ready to engage.
How long does it take to see results?
Some tactics like job posting optimization show immediate impact. Employer brand building is longer-term, typically showing meaningful results in 3-6 months as content accumulates and reputation improves.
Do you replace our HR team or recruiters?
No. We complement your internal team by handling marketing aspects of recruitment—employer branding, content creation, advertising, and optimization. Your team continues to manage the hiring process itself.
Can you help with specific hard-to-fill positions?
Yes. We develop targeted campaigns for specific roles, reaching passive candidates with the skills and experience you need through precise targeting on LinkedIn and other platforms.
How do you measure success?
We track application volume, applicant quality, source attribution, time-to-fill, and cost-per-hire. We focus on metrics that matter for hiring outcomes, not vanity metrics.
What if we have a bad reputation on Glassdoor?
We develop employer reputation recovery strategies including encouraging reviews from satisfied employees, responding professionally to criticism, and addressing legitimate concerns that could be improved.
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Ready to Attract Top Talent?
Let's build a recruitment marketing strategy that brings the best candidates to your door.